InsightsSEO & Growth
Protecting search equity through a replatform
Redesigns are where hard-won rankings go to die. A migration checklist that has kept organic traffic intact across dozens of launches.
DA
DevEdge Admin
· 1 min read
A redesign changes URLs, templates, internal links and page weight all at once. Without a plan, search engines treat the new site as a stranger.
Inventory before you design
Export every indexed URL with its traffic, rankings and backlinks. The pages that earn today must have an explicit home tomorrow.
Redirects are a product feature
One-to-one redirects, tested before launch, preserved for at least a year. Mass redirects to the home page throw away the authority you paid for.
- Keep title and heading intent on migrated pages
- Validate structured data on the new templates
- Monitor indexing daily for the first month
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